As a leading major events consultancy delivering transformative projects across Canada — MJREVNTS shapes the future of sport, culture, and community through strategic vision, collaborative leadership, and transformative event experiences.
We envision a thriving Canadian event ecosystem where every project leaves a legacy — strengthening cities, inspiring participation, and enabling connection — while elevating the industries we serve.
We believe in the power of major events to do more than entertain and fill venues — to build unity, celebrate excellence, and be a catalyst for growth. MJREVNTS partners with leading organizations, properties, and destinations ready to think bigger, perform smarter, and deliver world-class events that define generations.
…Our purpose is to cultivate reputation defining bold ideas and enable their world-class execution. Fundamental to our approach is establishing event foundations that not only succeed today but define what’s possible tomorrow. Onward and upward.
SERVICES
MJREVNTS helps destinations and rights holders deliver exceptional festivals and major events that drive lasting economic, social, and community impact. From bid to execution, our approach blends insight, innovation, and proven expertise to ensure every event performs on the field, in the community, and beyond.
- Festival and Major Events Optimization
- Cost-Benefit Feasibility Assessments
- Market Analysis and Capacity Development
- Revenue Generation and Funding Strategies
- Bid Program Development, Management, and Evaluation
- Corporate Partnerships and Hospitality Planning
- Bid Campaign Development and Management
- Stakeholder Engagement and Communications
- Event Bidding and Hosting Strategy
- Economic Impact Reports and Legacy Planning
Jeff D. Daniels – Founder & CEO
Our Founder and CEO is Jeff D. Daniels, a sport business and major events leader with over 20 years of experience who is known for developing and executing strategies which deliver industry leading results for his clients. With a proven track record of managing transformational and complex projects, Jeff knows what it takes to host successful major events which build sport, creative industries, and community.
For 14 years at Tourism Calgary, Jeff led, supported, and endorsed the acquisition and development of over 600 Calgary-based events representing $1+ billion in economic impact and countless sport and community legacies. These events and bids included: Tim Hortons Brier, Ironman 70.3 – Calgary, World Water Ski Championship, LPGA CP Canadian Women’s Open, Gemini Awards, Red Bull X Fighters, Cavalia, Cirque du Soleil, IIHF World Junior Championship, UCI Tour of Alberta, JUNO Awards, Rogers Hometown Hockey, NHL Face Off, PGA TOUR Champions – Shaw Charity Classic, Calgary 2026, Red Bull Outliers, Country Music Week & CCMA Awards, CFL Grey Cup & Festival, X Games Calgary, Curling Canada’s Hub City, and IIHF Women’s World Championship.
More recently from 2022 to 2025, Jeff successfully managed the domestic bid program for the Canada SailGP Team which resulted in Canada welcoming its first ever SailGP event – the Rockwool Canada Sail Grand Prix – to Halifax in 2024 and 2026. During this time, Jeff also delivered event bidding and hosting strategy for Red Bull Canada, Discover Saskatoon, the Canadian Country Music Association, Discover Halifax, Calgary Stampeders (113th Grey Cup and Festival), Rogers Charity Classic, North American Indigenous Games, and the Great Outdoors Comedy Festival.
Jeff has had the privilege to serve on a number Boards and Committees, notably, the Calgary Downtown Association, ActiveCITY Collective, Sport Tourism Canada, The City of Calgary’s Event Advisory Committee, and the FIVB’s Snow Volleyball Commission.
If you are a destination, event management company, or rights holders looking to level up, then we want to hear from you. We partner with the very best to design and deliver high-performing major events that achieve strategic objectives and create lasting impact. Let’s get after it together!